| Client | McDonalds |
| Medium | Web, Social Media |
| Date | January 2011 – February 2011 |
| Agency | Neue Digitale / Razorfish GmbH Berlin |
| Role | ActionScript 3 Development |
| URLs | http://www.mcdonalds.de/mein_burger |
Description
Online burger configurator for McDonalds Germany. The user can choose from a huge variety of ingredients to create his very own burger, after that he can publish his burger in the gallery and create an advertising campaign to gain votes for his burger … and with a little luck the burger will be available in all McDonalds restaurants throughout Germany in summer.